I've had my fair share of Chang lagers over the years, typically at a favorite Thai spot in the neighborhood to wash down a spicy larb or a noodle soup. When I was invited to Chang's official launch of its new beer bottle, I was excited to enjoy a beer-filled evening (can you blame me? I work primarily with wine and spirits), but also curious to hear more about the change after 20 years of rocking the familiar gold- cap-and-brown-bottle look. While enjoying Thai cuisine, oversized Chang-inspired games and of course, the familiar lager in its new bottle, I got the low down on Chang's change and the initiatives the iconic brand has in the works.
The evening started out with a warm welcome and unlimited offerings of the classic Chang lager. The same great flavor escaped Chang's new bottle which touted emerald green glass, a champagne gold cap and label, and a taller neck. Why these upgrades? To showcase a more premium and modern drinking experience. While what's within a bottle is most important--whether we're talking wine, spirits or beer--premium packaging speaks, especially on the shelves of liquor stores and on the back of bars. It' been proven we eat with eyes first, hence the importance of a dish's presentation. I see repackaging following the same logic.
Throughout the evening we sipped Chang, danced to the DJ's set and played branded games like "Changa" and connect-four and Thai light bites from VIV Thai restaurant.
Following Thailand and the U.K., the U.S. is the third market to have been introduced to Chang's new bottle, with additional markets around the world to follow. Be on the lookout for the new Chang lager bottles in bars and restaurants.
Thank you Chang Beer USA for the invite to a great launch event!