Shanika Hillocks is a NYC-based hospitality multi-hyphenate, content strategist and freelance culture writer with a passion for the food, wine & spirits and travel spaces.
Ambidextrous in her approach, Shanika flexes strategy—research, analytics and consumer insights—alongside creativity—brand development, content creation and writing, to create meaningful deliverables for brand partners. A seasoned public relations professional by trade, she has conceptualized influencer programs, produced social media campaigns, executed events, secured placements in top media outlets and developed personal relationships with luminaries across the food, wine & spirits, travel, and lifestyle verticals. A micro-influencer herself, Shanika is personally connected to her diverse and targeted digital audience.
You can find Shanika about the city streets, enjoying a bite or cocktail, over on Instagram, or occasionally, in front of a camera modeling for campaigns and projects that speak to a larger cultural message.
Subscribe to her musings on all things culture in her newsletter, "The Statement" here.