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Let my consultancy become an extension of your team, collaborating to craft messaging, identify your brand persona, and establish a go-to-market plan that thoughtfully resonates with your target audience. Together, we'll embark on a mind-melding journey that supports your bottom line. https://images.squarespace-cdn.com/content/v1/5c866d7829f2cc015f9f91f3/e274fa1d-0c3d-47a0-8edf-7d5104c7a767/IMG_2764.jpg Services - Influencer Marketing Tastemaker. Creator. Talent. I fluently speak the language of the industry, being on both sides of the talent and management aisle. Whether you're new to the concept, desire a custom, long-term talent strategy, or seeking a revitalization of an existing campaign, we are your end-to-end solution. 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Based in New York City, she partners with owners, operators, and teams across hospitality, wine & spirits, CPG, beauty, and large-scale events to build brands that are culturally intelligent, commercially sound, and built for longevity. Over the course of her career, Shanika has advised and collaborated with brands and institutions including Resy, Target, Walmart, Blue Note Entertainment Group, and The Basquiat Family Estate, among others. Her work spans across brand positioning, narrative development, influencer strategy, and go-to-market counsel, offering supporting brands through pivotal moments of growth, launch or reinvention. A recognized tastemaker with roots in New York’s hospitality ecosystem, Shanika has contributed editorially to Condé Nast Traveler, Thrillist, and Esquire, and is the creator of Let’s Eat, a widely recognized NYC food guide developed in partnership with Apple Maps. In 2021, she was named a Wine Enthusiast Top 40 Under 40 Tastemaker, recognized for her influence and impact within the industry. After years in both agency and in-house PR roles, Shanika grew disillusioned with transactional models that prioritized visibility over values and relationships in name only. She founded Shanika Hillocks Inc. to offer a more intentional, human-centered approach to brand strategy—one rooted in cultural intelligence, trust, and long-term partnership. 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