CURIOUS ABOUT?
Influencer Marketing Journey
I discovered influencer marketing around the same time as the national media shift in 2016. Glossy publications were limiting issues or closing altogether, placing digital at the forefront. A few friends started dabbling in the space, creating content for restaurants, hotels, and bars. I was curious and started moonlighting, asking questions, and producing the campaigns I knew would fill the gap in client monthly reports. Once I felt confident in practice, I developed a proprietary SOP and presented it for buy-in from my then-boss and senior colleagues. From there, it was trial and error as I cultivated relationships, deated partnerships, and executed campaigns, sharpening my approach with each effort.
Key Things of Note
While I’m quite active on Instagram, email is the best way to get in contact about a business inquiry, potential opportunity, or informational. Please send me a note directly via the contact form below.
As an entrepreneur, I do my best to respond intentionally to outreach, but I’m less about inbox 0 and more about inbox prioritization. Your patience is much appreciated as I triage business, projects, and more importantly my life.
I've been in the hospitality space in some capacity since I was 16 years old. Food, wine & spirits, and travel are the things that make me tick, so if you're inspired by these things, too, we'll make great friends.
Go-to Instagram Tools
For in-feed photos, I always run a quick edit in Snapseed. Depending on the desired aesthetic, I’ll add a light filter from VSCO. I’ve recently started using SCRL for my carousel posts. Instagram Stories are my true jam. I also encourage the use of Instagram’s features within the app: polls, questions, music integration, and save-the-dates.
Self-Care Spitfire
In addition to hospitality and marketing, I’ve got a penchant for self-care, and I'm often asked for recommendations. Below are a few of my favorite health & wellness products and practices:
Face: La Sculpture at Crystal Greene Studios
Workout: Max Effort for strength training, Greenroom for reformer pilates, and the Citibike to get cardio in.
Aromatics: bodha’s Smokeless Incense in Ground
Bath Soak: Dr. Singha’s Mustard Bath
Cup of Joe Alternative: Four Sigmatic Mushroom Coffee
LET’S CONNECT